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The "I Love Science Store" is the official online shop for I F*cking Love Science, the Facebook page with nearly 20 million "likes". IFLS is fast becoming and internet phenomenon and sells a range of science-themed merchandise including mugs, t-shirts, novelty items and more through ILoveScienceStore.com.

With the design for the store needing a face lift, we were tasked with providing a modern, easy-to-use re-design that would bring the site right up to date.

A modern, clean design was created using white and black with frequent and bold flashes of colour to really make certain areas stand out. One key aspect was making sure the site would be easy to navigate and provide users with a fast and streamlined ordering experience.

Ansta would not be implementing the design as this was to be done by the existing developers, so once complete the design was passed over to be put onto the existing site.

I Love Science Store preview

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